Discovery Phase

Discovery Phase

AUM Project customer journey map, Discovery Phase:

1. Customers access more information by visiting the AUM Project website. The website contains a general introduction about the project and explanations of its objectives. At the same time, basic information is presented about the gods, mythologies and the meaning of art in the project.

2. Clients discover the diversity of artworks and NFTs the AUM Project has to offer. On the website, they learn more about each artifact or NFT, accompanied by images and explanations. Artists make detailed explanations about the themes and mythological connections of the works.

3. Customers are informed about the AUM Project's astrologers, fortune tellers and mystical work platform. This platform provides clients with services related to mystical subjects such as astrology, fortune telling and tarot reading. Through this platform, customers have the opportunity to have their own mystical experience and access related content.

4. Clients are informed on how to take steps to participate in the project or purchase the artworks. The website has detailed explanations about the participation process and purchasing methods. Customers are given requirements such as creating an account or following a certain process to participate in the project or purchase the works.

5. Potential customers become aware of the project by seeing their announcements or advertisements about the AUM Project. These sensations can occur through a variety of marketing channels, such as digital advertisements, social media posts or printed materials.

6. Potential clients learn more about the key features and values ​​of the project through the AUM Project website, social media accounts and other marketing channels. The website provides basic information such as the purpose, vision and participation process of the project. On the social media accounts, examples of works of art and current posts about the project can be seen.

7. Potential customers become interested through examples and demonstrations of the artworks and NFTs of the AUM Project. The website and social media accounts feature images and explanations emphasizing the meaning of the gods, mythologies and art in the project. In this way, potential clients discover the artistic value and mystical connections that the project offers.

8. Potential customers are informed about the AUM Project's platform for astrologers, fortune tellers and mystical studies. This platform offers services related to mystical topics such as astrology, fortune telling and tarot reading. Potential customers are given the opportunity to experience their own mystical experiences and access relevant content through this platform.

This customer journey map shows customers interested in the AUM Project what steps they need to take during the discovery phase and how they are informed. It allows clients to learn more about the project, allows them to explore the artworks and NFTs, and makes it easy for them to take the necessary steps to participate in the project or purchase the artworks. At the same time, it provides customers with a broader experience by providing information about the mystical studies platform.